1. Listen to what people are saying Twitter is a great tool to find out what people are saying about your company, products, or services.  Some free tools made available to you are:

Last month we received a call from The Daily News. In researching Lehman Brothers’ bankruptcy filing they discovered that Avatar New York, was one of companies that would not receive payment for work performed. As the last check had already bounced I wasn’t expecting much.I was surprised to receive a call the same day form CNBC asking me to be a guest on their ‘Power Lunch’ show scheduled for the next day, Monday.

Many people wonder if they are getting the best use out of their ad budget when using Google AdWords. One very simple tool to better focus your campaign and target your audience, thereby increasing conversions, is to use Google’s “create an ad variation” tool. To access this tool you need to click into a specific campaign and then click on the “ad variations” tab (alternatively, you can add variations when you setup a new campaign). Now at the bottom of the page you click “create an ad variation”. Here you create a new ad. Start by putting yourself in the shoes of a potential site visitor.