Apricot & Ivy

Objective

Avatar New York was approached by concerned mother, Sarah Gore, who had a profound, but simple idea – she wanted to create a site that sold and talked about safe toys for children. It was her own hunt for chemical and toxin-free toys that inspired her to create a site that helped others in their search for educational, safe, and eco-friendly toys.

Solution

Avatar New York began by exploring the style for the site. In doing research on other toy websites Avatar New York decided to simplify the selection process. Buying toys for children should be fun and uncomplicated! By breaking down each section by age category visitors can view high-res stills of the toys to get a complete feel for what they are purchasing. The site also offers suggestions of similar toys to help customers choose like-minded products. Avatar New York implemented a straight-forward interface which allows for simple content management, eliminating the need for constant support. A resource guide is available to educate customers on the brands they are buying and the gift bundle section makes present shopping a lovely experience all-around.

Results

The site has been enthusiastically received by parents all over the US. Avatar New York has also won “Award of Excellence” for Shopping from the 14th annual Communicator Awards for ApricotandIvy.com