C.Wonder is a new women’s brand encompassing a product line that spans apparel and jewelry to home goods and electronics. C.Wonder gives their customer a single location shopping experience that they are unable to receive anywhere else; extraordinary products, incredible value, and luxury service in a fantastically inspiring environment with an element of surprise and “wow”. The C.Wonder website seeks to recreate this brand experience online, acting as a place where the user can either quickly find what they need (and be pleasantly surprised along the way), or choose to spend more time in the immersive brand experience. Despite the robust eCommerce requirements and feature set, the architecture of the site remains simple and effectively conversion oriented. Content from the brand narrative and editorial feature section are woven throughout the shopping experience. The design brings with it a sense of elegance and innovation through the use of various unique features sets including focused product driven elements, self marketing components and tailored content features which all lead to a rich overall brand experience.