DiMarzio, is the leading guitar parts manufacturer best known for its revolutionary guitar pickups.
DiMarzio maintains close relationships with some of the biggest names in the guitar world and the site was built not only to market and sell their products but to help educate and continue to inspire musicians of all skill levels. The design focused on a simple and efficient product navigation system interconnected with layers of product imagery and descriptions, video, audio, and artist biographies, as well as technical specifications and product installation guides.
To date, average time spent on the new site over their old site has increased from around 6 minutes to almost 10 minutes. Their bounce rate has decreased by 5% and the number of page views per visitor has tripled. Their administrative staff is also very happy to find that tech support emails and requests for wiring diagrams and product installation guides have dropped drastically.