Fashion Fantasy Game

Objective

Fashion Fantasy Game is the brainchild of fashion guru and form wear inventor, Nancy Ganz brought into fruition by Avatar New York. Reaching out to pre-adolescent youth, “tweens”, she wanted to create a fun virtual reality game that would incorporate fashion and instill business values.

Solution

Avatar New York is not only known for its keen design, but also its strides in online technology. When Nancy Ganz of R. Lilly Tuckerwear came to Avatar New York to create a virtual reality game as an addition to her clothing website, the challenge was to customize a script to create an online gaming solution to suit the plan she envisioned. Fashion Fantasy Game afficionados can chose to be fashion designers or store owners. Fashion designers are posed with real-world dilemmas of having to design clothes, decide where to have them made, set the price of their garments and choose which stores to sell them at. Likewise, store owners must choose the latest styles, the best deals, and the right location to appeal to their customers. Avatar New York cleverly designed the game to incorporate fashion all over the world from Milan to Paris to New York City, allowing for tweens to make friends and connect with people around the globe. And most importantly, parents can rest assured that their tweens are online in a safe, secure environment—Avatar New York ensures that parental approval securities are in place.

Results

As a sidekick to R. Lilly Tuckerwear, Fashion Fantasy Game has garnished popularity from Nancy Ganz’ undergarment clothing and vice-versa. The “tween” blogs reveal the success of the site, “FFG is the best dress-up game on the web!” Because of Avatar New York’s technology design and graphic design of the site, Nancy Ganz has been able to carve out yet another strong identity in the undergarment world.