Igloo Coolers

Objective

To help customers choose the best Igloo product for their needs by creating a contemporary, low-maintenance site with a content management system and custom application development using Avatar’s six-step methodology process.

Solution

Avatar modernized Igloo Coolers by creating a sleek professional-looking site to give them a strong online presence to back-up their already outstanding reputation in the cooler business. The home page appeals to both personal use and industrial use customers. Offering a choice of various sizes, cooling types, textures, and colors, Igloocoolers.com makes finding the perfect food and beverage warming and cooling device an easy task for anyone. Avatar introduced specialized Ecommerce software to suit the needs of their growing internet sales. The user-friendly content management system allows for quick look and style change-outs for the Igloo Coolers’ marketing team. Their face-lifted site launched in 2002.

Results

Today online sales account for 45% of all Igloo Cooler’s sales. Online sales have increased by 70%. Since 2002, hundreds of thousands of dollars in seasonal change-outs have been saved using Igloo Coolers personalized content management system and Ecommerce software and no major changes have been made to the site since.