To build a customized e-Commerce website that uses new media to connect people with the urban lifestyle.
Based out of Brooklyn NY, Jimmy Jazz offers hip urban wear and boasts over 80 stores nationwide. Jimmy Jazz was looking for a website look and feel that would highlight their urban aesthetic and company brand. Avatar developed the e-Commerce store with clearly defined navigation and features that encourage the shopper to create their own outfit, or select one already designed by Jimmy Jazz fashionistas. Equipped with social networking features such as video and blogs that promise to keep visitors up to date on fashion trends, music icons and news, Avatar worked to make Jimmy Jazz the go-to site for all things media, entertainment and fashion. This includes a customized video player where viewers can watch recent store events, fashion and entertainment content while listening to selected tunes recorded by their favorite artists.
Avatar developed an exciting e-Commerce website for Internet savvy youths and parents alike. The site is robust, yet offers simple navigation for the user and an easy shopping/check out experience. The website maintains an edgy, youthful and hip look and feel that is consistent with Jimmy Jazz stores and reinforcing to their unique brand.