New York Water Taxi

Objective

Avatar New York was retained to streamline New York Water Taxi’s online information and scheduling system and to give it a fresh redesign. With hundreds and thousands of hits per day, commuters and tourists alike rely upon New York Water Taxi for a comfortable and scenic experience.

Solution

Avatar New York began New York Water Taxi’s redesign process by first creating the information architecture to lead the production process. The easily navigable menu selections on the home page make it appealing to tourists who would be using the service to tour around Manhattan, or look at specific sites around the rivers. For commuters and frequent users, information is a few clicks away. Apart from hosting and designing the site, Avatar New York also offered New York Water Taxi special features such as a Content Managment System, an interactive flash-based route map, and an optimized search engine.

Results

New York Water Taxi has dropped outgoing costs for an internal customer service team. New York Water Taxi fully manages their routes, tours, and claendar with their comprehensive content managment system.