Poppy Appeal

Objective

Avatar examined the current trend in Smartphone technology and looked for ways to utilize this technology to further The Royal British Legion’s mission of remembrance, Veteran’s awareness and support for Veterans and their families.

Solution

Avatar developed an iPhone application that will allow patrons worldwide to download the first global online poppy application. This application will allow users to donate directly to The Royal British Legion and in turn patrons will have a cool Poppy app on their iPhone. The application allows users to download a poppy seed which will grow to full height leading up to Veterans’ Day. iPhone users will have the ability to water the poppy, watch it grow daily, see different backgrounds and custom animations.


Download from iTunes:
Gold version
Platinum version