Rag & Bone chose our agency to redesign and develop the new DIY section of the Rag & Bone website. The DIY marketing campaign allows visitors to view a personal digital photo gallery of selected Rag & Bone models traveling around the world. Each month, a new model is highlighted as the brand ambassador. In addition, our digital team created a social media strategy for the DIY campaign. The campaign consists of media buying and paid search campaign, which has been used to create a buzz throughout the social media universe.
Bonus: The DIY project design is responsive to device screen resolution and resizes to fit smart phones and tablets.