To design visually appealing website banners and a new home page as a way to attract and retain website visitors.
Our creative director met with Sirius on several occasions before we designed the first of several banner campaigns to coincide with their new product releases. We helped track and monitor these campaigns throughout their duration. After a couple successful campaigns Sirius asked us to design a new home page look and feel. This was competed and launched in 2003.
Sirius website traffic increased by 25% for the three-month period from the start of the first banner campaign.