Top Chef

Objective

Introduction of an online application to generate more interaction on the Bravo ‘Top Chef’ site, connecting viewers and fans with their favorite ‘Top Chef’ contestant’s restaurant picks around the world.

Solution

Top Chef is a popular reality show that airs on the Bravo Network, in which contestants compete in weekly challenges to be crowned America’s favorite Top Chef. With plans to extend the show into two spin offs—Top Chef: Junior and Top Chef: Master—the fan base of this deliciously fun show continues to grow. To facilitate interaction between the Top Chef contestants and their loyal fans, Avatar created a customized application that lets users search the most enviable restaurants chosen by the chefs. Top Chef enthusiasts can filter their search by chef, judge, season, or city. The application features a Google powered mapping system, a section for reading and/or leaving comments, and a comprehensible navigational structure which allows an easy search for all restaurants and cuisines by city.

Results

Traffic to Bravo's Top Chef website increases and the Blogophere raves.