Van Wagner

Objective

As the nation’s largest privately held outdoor advertising company, Avatar New York was challenged to create a website that was just as magnanimous.

Solution

Crisp, stunning, beautiful signage is what Van Wagner is notorious for. In their redesign of their site, Avatar New York used the cog-like efficiency, excitement and magnitude of Times Square as a motivation for Van Wagner’s new online presence. For a large company like Van Wagner, Avatar New York needed to blend both the spectacular and the informative. The flash animated glimmers reveal Van Wagner’s new brand architecture in a way that is reflective of the company, giving its clients a meaningful experience of Van Wagner’s history, objectives and continual growth. Avatar New York succeeded in creating a site that communicates to all of Van Wagner’s diverse visitors, from current clients, to future clients, to investors and their own employees. With a clever design that is careful not to dilute the many services that Van Wagner offers, the site also is informative of Van Wagner’s national coverage through the use of interactive maps and multiple case studies. A specialized content management system, flash animations and interactive maps complete Van Wagner’s multiple award winning site.

Results

Avatar New York received 3 awards for their design of Van Wagner: “Outstanding Achievement Award in Marketing” from the Interactive Media Awards, “Award of Distinction” from the 2008 Communicator Awards, Bronze award for “Self promotion / Company Identity” from Horizon Interactive. Van Wagner has also reported an astonishing increase in site visitation.