Information Architecture

Information Architecture is comprised of two components, Sitemap and Wireframes.

Sitemap
Enhancing navigation by ensuring information is presented logically is crucial to any online initiative. A sitemap visually represents all the pages in your site and how they relate to one another. It determines how information flows from the homepage to every other page on the site. Site visitors will move horizontally throughout the site, allowing them to move across core areas without becoming lost or disoriented. This ‘cross pollination’ of information leads to site ‘stickiness’ and will offer increased conversion opportunities for your site.

Wireframes
Wireframes are a hard-copied and detailed representation of the proposed website pages, allowing you to see what your site will look like on paper before we commence production.  Wireframes do not dictate design (addressed below) but rather outline the functionality assigned to each page.  Wireframes are also a useful tool to establish site nomenclature.  To achieve this goal, we organize your site’s information into buckets that your users will find easy-to-understand, informative and engaging. Proper Nomenclature adds structure to your site and ensures users are encouraged down the website pathways you want them to visit most.   

Enhanced User Experience
One of the key factors that determines the success of any online project is an overall enhanced experience for the user.  We look at how users will interact with the website to get the information they need in the most efficient means possible.  To make this determination, we evaluate the different ways users might search for information on the site. Our designers and information architects develop solutions using first, second and tertiary navigation elements as well as different search and browsing capabilities. The end result is a site that is easy to navigate and useful to visitors, offers an enjoyable experience, encourages repeat visits and fosters a positive opinion of your company and brand.