Avatar New York will perform a detailed analysis on your website and key content pages using our in-house customized tools combined with various off-the-shelf analysis tools and reporting software to determine how well it is complying with the various search engine algorithm attributes. This analysis helps us to identify problems that result in poor rankings. Some of the key elements of this review are as follows:
Keywords: Keyword planning is necessary to derive the best selection of keyphrases for your website, that people searching the web actually use. We also examine the text on your pages and determine if there is adequate Keyword density. The greater the use of keywords on your pages the higher you will place on search engines.
Linking: Many search engines give credit to sites that are well linked to other well-linked and informative sites. Simply having lots of links to your site is not the answer but rather the quality of those links. We will review the number and quality of these links and their respective page ranks to determine how popular seems to be to the various engines.
Keyword density: A site’s content is critical to the success of any SEO campaign. Lack of keyword rich content will negatively affect a sites performance at search engines for queries on established keywords and phrases. Additionally, poorly formatted content can have a similar effect.
Algorithm Compliance: The major search engines use different variations of a ranking algorithm. These algorithms are a series of weighted rules that allow the search engine to rank pages based upon their specific criteria. The objective is to ensure key pages on your site match as many of these attributes as possible.
Site Programming and Coding: Poor coding techniques can result in a visiting search engine spider leaving the Web site before reaching valuable content. We review the programming and coding structure to determine if there are any problems. Excessive clutter created by large JavaScript and Style Sheet code at the top of an HTML page can hinder search engine spiders in their quest to crawl the site
Good exposure on the Web is usually the result of good marketing. Search Engine Optimization and Web Site Promotion is Web marketing that is directed toward achieving a good ranking or indexing with the major search engines and directories. The desired end result is to drive customers to your site and business to your company. This is accomplished by making the site more search engine friendly. This implies that a site needs to be designed not only with the potential clients in mind but with the search engines in mind as well. Site promotion should be considered a form of marketing, advertising, and product and/or company promotion. It is the integration of web design, development, and search engine optimization that is vital to the success of a site. Our web site strategy focuses specifically on how to succeed through website Design, Optimization, and Promotion.
We focus on strategies that benefit three primary areas of activity:
- Maximizing the number of Web pages included in the search engines
- Improving the position rankings of these pages for their respective keywords
- Increasing the incremental traffic to the site from search engines
Our success in achieving optimum visibility, traffic and return on investment for our clients is attributed to:
- The keyword planning process
- A keen understanding of the ever-changing search engine algorithms
- Vigilant monitoring of results and site adjustments, as needed
“Pay-per-click” basically means that you pay search engines to display an ad of your own creation. You only pay when someone ‘clicks’ on your ad; the amount you pay is determined by the popularity of that ‘Keyword’. You can set your own budget for how much you want to pay per click, as well as the maximum you want to pay per day/month for your overall campaign.
In our "Pay for Click" campaign strategy we partner with two companies, Overture and Google AdWords.
Overture
Overture, along with Google, is the market leader in "Pay for Click" Campaigns and is able to reach over 80% of active Internet users. Overture prominently displays your business in search results on leading sites like Yahoo!, MSN and AltaVista.
Overture's top 3 listings appear in search results on the Web's leading sites. Overture advertisers receive over 170 million highly targeted sales leads each month.
Google AdWords
More than 200 million times a day, people use Google and its partner sites to find what they're looking for. With Google AdWords you create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them.
You choose the keywords that determine when your ads will appear: Select terms that describe what you offer, and your ads will be displayed to a highly targeted audience on Google and our partner sites.
