ObjectiveThe American Payroll Association (APA) retained Avatar New York to redesign and rebuild their existing yet out-dated website. APA expressed three overriding concerns at the start of the project. 1) Site design should reflect the professionalism of their organization, 2) the site navigation should allow customers to quickly find important payroll information and products and 3) APA should have full control over the site’s content and complete flexibility in promoting and selling their products.Solution Display in London Page:  no Display in Ecom Page:  no Show in London Portfolio:  No Show in NY Portfolio:  Show in NY portfolio Description:  Avatar New York reformulates American Payroll Association’s website, giving it a sleek professional feel and an efficient CMS Title:  Web Revamp Pays Off URL:  http://www.americanpayroll.org/