Interactive Media Awards celebrate 5 forms of excellence.  Websites are evaluated on these criteria: Design, Content, Feature Functionality, Usability and Standards Compliance.  Winners of IMA’s excel beyond their competitors in showcasing their ability to connect with their users and the industry in a cutting-edge way.

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Since it's founding, New York Web Design firm Avatar New York has been proactive in their part to protecting our environment.  From replacing bottled water with a filtration system, to recycling electronics and trash, hibernating computers, using energy efficient light bulbs, and choosing vendors that follow green practices, Avatar New York endeavors to maintain and learn new methods in which to contribute to greener work and lifestyles.