Objective Increase offline magazine subscription by completely overhauling the site and designing one that supports monthly updates and premium subscriber content. We need to report on magazine subscriptions garnered thru the site and new site memberships. Solution Display in London Page:  no Display in Ecom Page:  no Show in London Portfolio:  No Show in NY Portfolio:  Show in NY portfolio Weight:  -1 Description:  Avatar New York opens up a world of wonder, offering Discover Magazine a sophisticated design and CMS. Title:  Discover Makes a Quantam Leap! URL:  http://www.discovermagazine.com

New York based, Avatar New York, an independent Interactive and Web Design agency announces that Internet Media Review (IMR) has awarded top honors to their website design for Discover.com. Decisively out-scoring a number of larger magazine publishing companies, Disney Publishing’s Discover.com has been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website. Discover.com scores a 97 out of a possible 100 in the first annual website usability showdown, besting one other well-known consumer magazine website by more than double.

Discover Magazine, a Disney Publication, has decided to renew the company’s commitment to online strategies focusing on the Internet to increase revenue and subscriber base. The popular science journal believes that a stronger Internet presence will further increase the magazine’s online subscription base. Discover chose Avatar based on the company’s expertise and experience in delivering similar successful initiatives and designs for companies like New Balance and Screenvision.