“In 2007 the media highlighted the danger of toxins in children’s popular toys, and with our new site created by web design firm, Avatar, we were able to immediately address the issues of environmentally-friendly, educational, non-toxic, safe toys. Having our online store has provided a much needed niche for concerned parents. Our customer response is overwhelming and we are getting so much praise about the exceptional quality of the toys and the site.”

Sarah Gore, President and CEO Apricot & Ivy