Short domains (sometimes refered to as vanity domains) are all the rage.  You'll see companies like New York Times (nyti.ms) and TechCrunch (tcrn.ch) using short domains as part of their social media and link sharing strategy.

ObjectiveTo build a customized e-Commerce website that uses new media to connect people with the urban lifestyle.Solution Display in London Page:  no Display in Ecom Page:  no Show in London Portfolio:  Show in London portfolio Show in NY Portfolio:  Show in NY portfolio Portfolio Weight:  14 Description:  Avatar builds a solid e-Commerce solution that emphasizes the hip, young Jimmy Jazz brand Title:  Street Savvy Looks & Lifestyles URL:  http://www.jimmyjazz.com

1. Listen to what people are saying Twitter is a great tool to find out what people are saying about your company, products, or services.  Some free tools made available to you are: